Global growth in the GSM/SIM market is unprecedented. According to industry analysts, production of SIM cards will reach one billion annually by 2012. Most of this growth is occurring in the BRIC countries and other emerging markets, where mobile phones deploy much faster than payment cards. Because of this, pricing pressure continues to increase and cost-efficiency is more critical than ever.
Entrust Datacard™ solutions are designed to maximize throughput while keeping cost-per-card low and minimizing total cost of operations. Modularity makes it easy and cost-effective to start with the infrastructure you need today, then add capabilities as card volumes rise.
Just as market growth is exploding, telecommunications technology is changing at a record pace. Technology convergence around smart phones is powerful, with new ways to use multi-application smart cards and M2M technology appearing regularly. Adapting current issuance programs to accommodate new technologies will be vital for maintaining a strong market position.
This is why Entrust Datacard™ solutions emphasize flexibility. When you deploy a card program that is designed to change over time, it is much easier and more cost-effective to support new form factors (including microSD cards and SMD components) and deploy new applications. Our solutions also make it easier to meet new requirements for security and post-issuance management, as well as establish stronger connections with third-party application and service providers.
Flexibility is also important during smart card personalization, because systems need to load large files using fast protocols (such as UBS and MMC) and integrate multiple encoding heads to support longer personalization times.
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